The Toughest Pitch Is Often to Your Own Team

Yesterday, we ran a tech design session for a funded scale-up.But before diving into architecture, APIs, or future-state diagrams—we did something different. We started with psychoanalysis. Not therapy. Just a one-hour profiling of each team member’s natural strengths, workstyle, and decision-making approach. The concept is to analyse the team’s strengths and psychological make-up before attending … Continue reading The Toughest Pitch Is Often to Your Own Team