Hutton Henry discusses his passion for assessing technology and people, stemming from personal experiences, including a project failure and a challenging upbringing. He emphasizes the importance of understanding cognitive strengths and weaknesses in individuals, particularly in relation to ADHD, and highlights the significance of using assessments like the Kolbe system to identify how people react under pressure and innovate. Hutton describes four cognitive types – FactFinder, Follow-Through, Quick Start, and Implementer – and explains how each contributes to team dynamics. He believes in leveraging individual strengths to enhance team performance and advocates for a balanced approach to creativity and innovation in business, while also challenging the notion that “the customer is always right” suggesting that it can limit independent thinking.