In this podcast, Brad Hairston talks with Simon Ratcliffe, a partner at Beyond M&A, on the role of AI and automation in enhancing private equity performance. Ratcliffe discusses how his psychology background shapes his advisory work, the current M&A landscape, strategies for value creation in acquisitions, and the private equity sector’s interest in GenAI and automation. The conversation also covers GenAI’s impact on M&A and professional services, highlighting its potential to transform industries.