Beyond M&A supports YFM Equity Partners’ investment in AI-driven Martech firm, Relative Insights
<a href="https://relativeinsight.com/">Relative Insight</a> is a Martech business helping increase customers' revenues through text analysis of their existing data to spot trends and why customers behave in specific ways. The firm provides a language understanding platform, using comparative language analysis to inform business intelligence and communications strategy for B2B and B2C brands.
Founded in 2012, the firm's technology was developed through a 10-year R&D project with Lancaster University, designed to enable law enforcement to detect language distinctions in online chat rooms. This legacy in academic, law and technology disciplines allowed the business to develop a unique solution that analyses text information and not only provides quantitative analysis but also helps brands understand why customers make decisions.
As technology is a crucial driver of value, Beyond M&A was instructed to provide technology due diligence services to assess Relative Insight's technology solution as part of a £5m growth investment supported by <a href="https://yfmep.com/">YFM Equity Partners</a>, a Leeds-based Private Equity firm.
Our team evaluated the technology, team and processes, focusing on Artificial Intelligence and how technology will support and enable the value creation plan.
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